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Product Designer

I set design direction for products betting on what's next. Then I build them.

I’m Anjali, a product designer who likes making things and figuring things out. I spend most of my time designing digital products, and some of it drawing things that probably didn’t need to be drawn. I’m interested in people, how they think, how they behave, and the strange little things that make us human.

I’m Anjali, a product designer who likes making things and figuring things out. I spend most of my time designing digital products, and some of it drawing things that probably didn’t need to be drawn. I’m interested in people, how they think, how they behave, and the strange little things that make us human.

How I got here:
Making things has always been
how I make sense of things.

I’ve been making things for as long as I can remember. Art was always my quiet place, a way of getting lost in something and making sense of things I didn’t always have words for.


So I knew early on that whatever I did, it had to be creative. I just wasn’t sure what that looked like yet. I tried a little bit of everything through school and college before stumbling into UI/UX during a short college module. Something clicked.


I loved that it sat somewhere between creativity and structure. There was a messy problem at one end and something clear and usable at the other, and I got to figure out the path between them.

More than that, I liked that the work was ultimately about people: how they think, what they need, and how they experience the things we make.



6 years later, that’s still what keeps me interested. I design products during the day and make illustrations outside of it, but in both, I’m usually trying to understand something human.

Independent Product Designer

Jul 2024 - Present

  • Collaborating with early-stage startups to design MVPs and transform initial concepts into fully functional products

Senior Product Designer, Apna

Dec 2023 - Jul 2024

Product Designer, Apna

Nov 2021 - Nov 2023

  • Conducted user research and designed product flows for the Network pod, focusing on helping users building the right professional network

  • Designed flows for job ‘search’, analysing problems users faced with finding relevant jobs

  • Redesigned the job search and application flow for web, aiming to improve discovery and increase CTR

  • Conducted 10+ feature tests for higher CSAT (20% increase in user satisfaction)

    🎯 Selected for Apna's 'emerging leaders program'

Freelance UX Designer, Wagr

Jan 2021 - Mar 2024

  • Established the design system for the new app and redesigned their website with the new guidelines

  • Collaborated with the founders for optimal solutions

  • Conceptualized user journeys & prototypes to meet product OKRs

UX Designer, HumanX

Nov 2019 - Nov 2021

  • 12+ projects in ed-tech, health-tech, fin-tech, and various other domains

  • Was part of client pitches

  • Designing elegant, behavior-changing experiences

  • Was known as a ‘smart-animate wizard’

[HOW I WORK]

STRATEGY FIRST.

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What are we actually trying to change, and how will we know it worked? I work backwards from there: metrics, user bets, sequencing.

[HOW I WORK]

What are we actually trying to change, and how will we know it worked? I work backwards from there: metrics, user bets, sequencing.

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[HOW I WORK]

SPEED IS A DESIGN INPUT.

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Explorations that took a week take a few days, and the time I save goes into the part machines are bad at: deciding what deserves to exist.

[HOW I WORK]

Explorations that took a week take a few days, and the time I save goes into the part machines are bad at: deciding what deserves to exist.

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[HOW I WORK]

ALIGNMENT IS THE JOB.

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PMs, engineers and founders each want different things. Someone has to hold the thread so the decisions still make sense six months later.

[HOW I WORK]

PMs, engineers and founders each want different things. Someone has to hold the thread so the decisions still make sense six months later.

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[HOW I WORK]

"NO" IS A DESIGN TOOL.

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To features that don't earn their place. To trends that don't fit your users. Occasionally to clients. This site exists because of what I turned down as much as what I took on.

[HOW I WORK]

To features that don't earn their place. To trends that don't fit your users. Occasionally to clients. This site exists because of what I turned down as much as what I took on.

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